Today’s episode features Lance Etcheverry, a partner in the San Jose office of Skadden, Arps, and superstar intellectual property law litigator. He’s here to talk about intellectual property disputes, how to handle them in the courtroom, and the court of public opinion.

Lance reminisces about cases he has worked on with Sitrick And Company and shares a few lessons he has working on cases that include a high-stakes spyware case, where protecting the company’s reputation was a top priority. PR strategy was essential to sway public opinion to continue to trust the company.

While as a litigator the audience is the judge or jury, the client is more focused on a broad audience of public opinion and media influence. This can shape how lawyers present their crisis communications and pr strategies in litigation.

He’ll get into dealing with tech company competition and trade secret theft. Plus, some of his favorite cases, from working with the Walt Disney Company regarding the rights to Winnie the Pooh to a massive 137-count federal indictment for healthcare fraud in Las Vegas.

Lance Etcheverry is a graduate of Berkley Law School and has been named one of the Top 20 under-40 lawyers in California. He’s often dealing in corporate law or intellectual property disputes. Lance has secured more than $2.5 billion for his clients on the plaintiff side and absolved his clients of liabilities in excess of $1 trillion on the defense side. Some of his former clients include Hyundai, Kia Motors, and Samsung Electronics.

This episode of The Intersection: Where the Court of Public Opinion and the Court of Law Collide is about: intellectual property disputes, intellectual property law, legal rights to Winnie the Pooh, tech law, trade secrets,  media influence on legal outcomes, legal media strategies, and crisis communication.

About Sitrick and Company

Sitrick and Company is a Los Angeles-based public relations firm founded by Michael Sitrick specializing in corporate, financial, and crisis communications. Known for its expertise in high-stakes situations, the firm has handled reputation management, litigation support, and media strategy for high-profile clients. It operates offices in New York City and Washington, DC, and is recognized as a leader in strategic communications and crisis management.

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Hosted on Acast. See acast.com/privacy for more information.